Progress on Information and Communication †MyAssignmenthelp.com

Question: Discuss about the Progress on Information and Communication. Answer: Introduction This report depicts the importance of implementing Information System (IS), in a group of ten hotel chains named as StayTogether. Mainly in order to reduce the market pressure and for gaining strong revenue model the Information System is required to be adapted by different business organization. The report develops a customer loyalty scheme for StayTgether to make effective as well as managerial decision. It has been determined that, information technology and different data processing activities are very much helpful for the business revenue. Information Technology has opened new path for StayTogether and also provided possible opportunities that might help to reduce uncertain decision making approaches. Four different management decisions that are affecting the business opportunities should utilize the ICT properly for gaining competitive advantages. Apart from this, the report also elaborates different issues that are continuously affecting the StayTogether business processes are also illustrated in this report. In order to mitigate the challenges that StayTogether is facing certain recommendations are also provided. One of the IT groups of the hotel chains has implemented the internal app for StayTogether. To develop an Information System to reduce the market pressure To identify the difference between Information System and Information Technology To incorporate corporate social responsibility for preventing unwanted access to the system Decision finalized by the senior management of StayTogether In order to combat the overall market pressure, ten hotels have decided to make a group for developing lower priced hotel accommodation. The hotel group includes different categories of hotels. This merged system brought heavy challenge in front other existing online hotel service providers such as booking.com, hotels.com and many others (Zhilenkov Chernyi, 2015). Instead of visiting different hotel websites, the users can search for different hotels on a single website with the help of this application. Not only a website but also a complimentary mobile application is also developed by the system developers (Schwalbe, 2015). The senior management authority has decided to develop loyalty scheme, onsite kitchen and restaurant with affordable price range, different offers and corporate social responsibility program to allow the customer for nominating the charity. There are different online hotel booking systems are available throughout through which the consumers are able to book hotels as per their desired choice. However, in that case the users have to visit the website of different hotels whereas; in StayTogether, on a single dashboard the users will be able to find for their desired hotel in terms of accommodation facility and price as well (Law, Buhalis Cobanoglu, 2014). The loyalty schemes maintained by StayTogether are as follows: Just after a consumer enters into a system, the system automatically asks the users about whether the booking is for business travel or for leisure. For the first booking no such offers will be provided but for five consequence bookings one free booking offer will be achieved by the consumers (Hasan, Shamsuddin Aziati, 2013). Another facility provided to the premium clients include the late and exclusive checkout priority. Not only these kinds of offers but at the same time offers such as for summer holiday and free fooding are also available. If any consumer wishes to cancel their booking then that is possible from a quick access and 80% money will be refunded in that case whereas in most of the cases, money are not refundable (Korschun, Bhattacharya Swain, 2014). Easy and quick booking is also available, where in emergency cases the users can make their booking quickly with just 20% additional costs. Free buffet breakfast and dinner Not in all the hotels but in some of the hotels onsite kitchen and standard restaurants are available. In order to grab more number of consumers, these kinds of offers are very much important (Servaes Tamayo, 2013). With the help of these lodging and fooding offers the users will be able to avail hotels in an affordable price range. However, the exclusive restaurants will charge extra from the consumers perspectives. Information System is one of the most efficient systems that are widely used by different business organizations. StayTogether is willing to implement onsite restaurant from where, the consumers can collect their desired food easily and on the other hand as in this case the consumers collect food by themselves, thus the requirement of catering employees get reduces (Zhilenkov Chernyi, 2015). It helps to reduce the overall cost processing of the system. The ingredients needed to produce the food items and the daily food routines are also decided by the management author ity. Due to the presence of buffet dinner and breakfast the manpower will get reduced thus the charge allotted for the manpower will also get reduced. Another opportunity that is going to be served by StayTogether is rebates on certain selected range of airlines. The hotel chained system has collaboration with an airlines company and the visitors who will come along with these travelers can gain from the competitive market place (Fuchs, Hpken Lexhagen, 2014). Not only this but also the visitors will be able to afford whether free nights or meal. With the help of the online system the consumers will be able to search for their desired products regardless of their location and time as well. Compared to other online companies, the price of the food products are lesser in StayTogether. As, in this website many companies contribute together. Thus, the overall budget gets reduced. Though, any consumer cannot afford this opportunity only the consumers who are registered with the official website of StayTogether can afford these rebates (Xiang, Magnini Fesenmaier, 2015). The Information System (IS) is referred to as one of the most effic ient system that is widely used in different business organizations to get beneficial outcome and to achieve higher profit margin by avoiding the consumers traffic generated in the physical environment. The choices of the consumers get positively affected after the adaptation of information system in a business organization. Apart from this, the competitors will give challenges to StayTogether website and the onsite technological service will also affect its business environment. In addition to this, the system is very much secured. It implies that none of unauthorized user will be able to access the server without proper permission and authentication as well (Saeidi et al., 2015). In order to grab large number of consumers, more effective offers are required to be provided by StayTogether. In addition to this, valuable and sustainable tour guides are required to be afford by the StayTogether, it will help them to make effective management related decisions. The users account will be upgraded automatically and with the help of information system (IS) in terms of CRM and SCM system the service providers will be able to build secured relationship with their consumers (Fuchs, Hopken Lexhagen, 2014). In addition to this, it will help to develop relationship along with the products suppliers. Thus, it can be said that the supply chain management system of StayTogether is also secured and customized as well. It means that, the users will be able to grab more number of consumers due to the presence of these efficient supply chain management system and customer relationship management system. Social responsibility Corporate Social Responsibility is referred to as one of the most important tools that are strictly required to be used by different business organizations. Nowadays, the consumers are not only dependent on the price and quality of a product rather they are more focused to the services (Akincilar Dagdeviren, 2014). The profit of a company is completely dependent upon some important social responsibility. This is the reason for which StayTogether is now more focused on few broad categories of the corporate social responsibility. Environmental effort is an Environment is one of the major as well primary focuses of corporate social responsibility. Regardless of the size and quality large footprints of businesses can be possessed (Cha Bagozzi, 2016). In order to serve the requirement of the consumers appropriately the employees of StayTogether are required to keep more focus on their individual responsibility. It implies that, the business will be able to take responsibility for controlling the system with the help of the CSR. The components of the CSR are as follows: Business based social purpose: Different business examples are identified that ignores the fundamentals of the business (Coronel Morris, 2016). The leadership level CSR program helps to understand the actual objective of a business. The CSR can influence business performance in terms of functional ad operational competencies. Change theory: With the help of change theory the business strategy of StayTogether will be able to understand about what a kind of change are needed to be adapted by the employees and IS (Flammer, 2015). Basically, based upon the requirement of the consumers the change theory of StayTogether should adapt. The global community program will provide different operational and functional opportunity to the consumers regarding system engagement. Quality and in depth information: It has been found that, for the community investment the social priorities can be identified sometimes. The leadership quality is dependent upon, the roles and responsibility of the stakeholders (Galliers Leidner, 2014). Moreover, it can be said that, CSR provides valuable quality and in depth knowledge to the employees and developer team of a business organization. Concentrated effort: It is found that, the business capability is strictly dependent upon the different factors of StayTogether business processes. Both the internal and the external resources are important for developing the corporate social responsibility for StayTogether (Korschun, Bhattacharya Swain, 2014). Based upon the type of the business structure, the CSR are developed for different business organizations. Not only this, but it also provides effective IS future protection schemes to StayTogether. Partnership with experts: The overall business efficiency can be increased if the company wills to build effective relationship along with a group of expert organizations. Not only with the help partnership but also StayTogether should itself arrange proper training and development programs for their consumers. The corporations that have not optimized their approaches to the CSR are still considered as the industry level leaders (Pantano, 2014). The CSR components help to influence the employees, customers and all the stakeholder of the business organization. In addition to this, the CSR strategies are dependent on different business types. The organizational decision can be appropriately taken with the help of CSR strategies. Difference between Information technology and Information System After considering information technology and information system it has been found that, there is large difference between these two components. Information technology is a part of information system (Servaes Tamayo, 2013). It helps to design, implement and support the computer based information system. IT holds hardware, software and internet technology whereas; IS holds cyber security, database administration and intelligence operation as well. With the help of Information system the scalability issues, technical compatibility issues, legal and even economical issues can also be avoided (Zhilenkov Chernyi, 2015). Not only this but also for long term sustainability the IS are used by different enterprises. It helps the developers to focus more on the employment issues. Apart from this IS helps to take effective business decisions and the information or data can be converted to knowledge. Based upon the choice and demand of the consumers the business objectives, mission and vision s tatements are required to be developed. From the overall discussion it can be concluded that, the Information System (IS) is referred to as one of the most efficient system that is widely used in different business organizations. Basically, based upon the type of the business the Information System (IS) is developed. For StayTogether, a complimentary mobile app is also developed with the help of this app the users will be able to access the storage whenever required regardless of their location and time as we. Recommendations In order to reduce the challenges that StayTogether is continuously facing, certain recommendations are provided. These recommendations will help the developers to reduce the rate of issues that is affecting the positive impact of the business operation and functionalities. Technical development: In order to meet the requirement of the consumers in terms of CRM and SCM proper technical support is required. The onsite technology support and personalized automated tour guide, is also required to be adapted. Social media support: Support from the social media is required to be developed for StayTogether. With the help of this system the users can get access of the details of different hotels. Training and development: In order to support the requirements of the consumer proper training and development program is required to the served to the employees of the business organization. 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